This past Thursday night, as rumors swirled regarding the Brown University gunman, CNN’s Kaitlan Collins used social media, noting the confusion and directing people to her network’s 9pm newscast.
Even though it is by no means a perfect news source, her message seemed accurate for a lot of people. It remains one of the outlets where you can find grounded and generally dependable reporting – notably during crises like the one unfolding close to a New Hampshire storage facility.
A Vulnerable Position During a Corporate Struggle
Yet CNN, now four and a half decades old, finds itself in a precarious situation as two huge media empires vie for ownership of its corporate owner, Warner Bros Discovery.
No matter the result, the fate of CNN has turned into a high-stakes game of business acquisition, rather than as a question of what benefits the information-seeking public.
“This represents another instance of the profound systemic issues with origins in many years of regulatory actions,” said Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the University of Pennsylvania.
The conjecture about which company will control Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – overlooks a broader point.
“The narrative is crafted as a corporate drama with key players as the central actors, but there is hardly any discussion of the public interest,” Pickard added.
A Further Layer: Donald Trump
The CNN scenario is made more complex by Donald Trump’s views about a network he has frequently denounced as perhaps his main “fake news” adversary.
Recall the cries of “CNN sucks!” at Trump's rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in press briefings.
Trump now claims that CNN needs new ownership. This can be interpreted as ownership that will protect him from negative coverage and examination. That is one reason why he appears to come down on the side of Paramount Skydance, which has made a hostile bid.
Trump has reason to prefer that suitor more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
The company, owner of CBS News, also recently installed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.
A Possibility of Continued Turmoil
Notably, if Netflix prevails, CNN and other cable outlets would first be spun off into a standalone company. This might be a welcome development to many at the network, but it’s hardly a guarantee of stability. That setup could set up CNN for another sale. There is no finish line.
In the view of Timothy Wu, much of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance stated that anti-trust laws should prohibit both deals.
“Each proposed deal would be harmful to the country, and both should be opposed by the government,” Wu recently wrote.
The Bigger Challenge and a Way Ahead
Whatever happens regarding CNN, the larger issue remains.
“What we have now is a very anti-democratic system, but we ought not succumb to the belief that change is impossible,” Pickard emphasized. Policy decisions – from the 1930s and 1940s – helped to foster this profit-obsessed monster, and revised policy decisions can fix it.
Will that happen in an era where the top communications regulator will not confirm that the agency is independent? Overhaul is very unlikely now, but that should not imply it will not happen in the future.
Initiatives that support independent news organizations, bolster local journalism, subsidize public media, and outlaw the concentration of media power in very few hands are achievable – they are essential for a healthy democracy.
In the world of media ownership, size does not equal quality. And news organizations including CNN must not be pieces in the most recent acquisition battle.