Must A Aspiring Influencer Friend Stop Using People for Material?

The Prosecution: Beth

Sometimes she films me while I’m eating. I’ll see myself on her social media – it’s like a sudden shock.

My best friend of 10 years, she, labels herself the “creativity monarch”. It can be amusing for a short while, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to record everything constantly. During meals out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. It's unpleasant when other people see her posing or filming – I experience vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is trying to be. She makes vlogs about living in our city, a day in her life, and her work as a stylist. Her content is good, I’ll give her that, but I don’t want to be involved. Sometimes she films me while I’m eating, or simply tagging along. I’ll see myself on her feed later, and it pops up like a jumpscare: I’ll have bare-faced, an awkward face or be captured while eating. It’s uncomfortable.

Marielle also anticipates that I will to film her at inopportune moments. Often I’ll be talking to another person, or we're simply spending time in the street. I feel like our bond has turned into me serving as her free crew. She has the means to employ someone if she wanted high-quality content. When I brought up my discomfort about the situation, she dismissed it. I've been invited to several brand events, which was nice, but that doesn't compensate for all the time and effort I spend helping her make content.

I’m grateful that she has supported me with my design career, but I resist our friendship to become merely a tally of favours. I don't believe she’s fake or inauthentic, but sometimes I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “Alright, smile for the camera!” and record me smiling with another. It’s so silly. I need her to understand that our 10-year friendship still has limits. I enjoy being with her, but I also desire to enjoy it without being recorded, edited, or shared for an viewers. I’m not a accessory for her Instagram.

The Defence: The Content Creator's View

I hope Beth to see that the content we produce together can get us an opportunity.

I am passionate about creating videos. It’s not just a hobby; it’s part of who I am. Producing content and documenting experiences online enables me to show my personality and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your passions. I admire people on social platforms who pull off that style of casual, DIY content creation.

Creating content is my version of living actively: noticing the details, posting them with an audience that values the craft behind it. It's never my aim to make my friend uneasy. Taking her to industry events was my way of offering access, giving her a opportunity to witness exclusive moments that could help her career in design too. That isn't leverage, it's simply being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see what the content we create together can get us: an opening. I know not everyone enjoys being filmed, but sometimes spontaneity is what makes material authentic. Appearing on video from time to time is part and parcel of being my friend. I would delete anything she asked, but she has never asked yet.

I don’t expect anyone to be my personal videographer, but friends help each other in small ways. My assumption was recording a short video now and then would be enjoyable for her. Innovation thrives in collaboration, and having my friend around makes projects lively and pleasurable. I don't compel her to take part in anything, and I would never intentionally humiliate her. But filming together sometimes is part of how I record our shared experiences.

I value our friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to compromise: like requesting permission before recording, and steering clear of angles that might make her self-conscious.

This is not about control, it's regarding expressing my perspective while still respecting hers. Clearly content creation is not a substitute for genuine friendship: it’s just part of how I live my life and I desire her to be included in a way that’s enjoyable for each of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and her friend when they are socializing?

Nothing is more excruciating than having a friend film you. I understand that it's her passion, but I wouldn't ask friends come to my workplace. Maybe she can find influencer friends to create content with. With the dark, looming future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something as a career, it's unfair to expect your friends for help every time, even if they have done it before. While she enjoys shooting, that doesn’t mean everyone around her is content. She needs to honor her friend's personal space.
Another reader, 26

Marielle might love producing videos and showing off her life publicly, but it isn't for everyone. It was kind she has assisted her friend professionally, but she needs to listen to what Beth wants.
Emma, 27

It seems like you value each other, so hold on to that and make sure it’s the focus in your friendship. Create some authentic experiences, where genuine feelings are preserved, not online archives. In fact, public figures who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be neither present nor genuine when she’s with Beth – she's on the job. Each appears confused as to where the line is. The solution is not found in trying to alter one another, but in each setting defined boundaries around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

Consider this question: has she been over-exposing their friendship?

Justin Whitney
Justin Whitney

Tech enthusiast and innovation strategist with over a decade of experience in digital transformation and emerging technologies.