"A household based in north London wants to find an extraordinary and skilled tutor to guide their youngest child on his early path to growing into an English gentleman."
Upon seeing this listing, you might naturally miss the term "beginning" as just figurative language.
However, it might be the crucial part of this unique job advert, as it aims to hire a tutor for a infant.
Many of submissions have since been sent in since the unidentified family posted their request for the £180k-a-year tutor, who has to be "someone very special".
During the past few weeks, the advert has gained attention in the news, with many wondering why?
Innovative Idea
Adam Caller, CEO and founder of Tutors International, which is assisting the family in their quest, stated that despite initial doubt, he considered the concept "far sighted", and "advanced".
When he met the family, he noted they recognized the unconventional aspect of their requirement, and how immature their son is.
However, they explained that they "didn't want to wait any longer" to engage a tutor, as they had waited until their firstborn was five, and by that point "cultural bias had already set in".
What precisely did the family indicate by "cultural leaning"?
It's "all-encompassing", he responded. "How you eat, the way you speak".
He explained the firstborn had absorbed "really subtle, unspoken signals" from the family, and had taken on their cultural habits. The family explained to Adam they did not want history to recur with their younger child.
The plan: To bring in a British tutor, who must speak with RP, to shape the baby from the very start.
Natural Absorption
"A lot of the learning at the outset here is rather absorbed naturally," explained the CEO.
It's through this subtle influence that the family are aiming the child will pick up the English characteristics they aim to impart.
Adam noted the tutor must be an individual who attended "the right kinds of schools – comparable categories of schools as the family hope to send their son to".
"The educator must be the appropriate candidate, they'll be doing things they may not realize they're doing, simply by nature," he commented.
Cost Not Relevant
The family explained to him the successful candidate should ideally also have familiarity of or passion in horse riding, winter sports, creative fields and musical activities so as to shape the child in a broad spectrum of passions.
Additionally though, he stated the family wanted the tutor to enrol the child on a variety of classes so the child would be "horseback riding and starting an tool by the time they are about three years old".
In the family's view, assisting their son become a "UK sophisticate" will bring about success and create opportunities.
"For all the pros and cons of that, because it's certainly a social class indicator," he notes.
Yet, notwithstanding all this instruction in "UK identity", would the child absorb so-called cultural bias from the multicultural family he resides with regardless?
"Certainly", answered he. "They realize this may not work, but they've merely embraced the attitude of, 'why not attempt it and we'll proceed as soon as we can', because the price of it is not relevant," he stated.
Impractical
There are some in the education sector who have these reservations.
Another CEO, chief executive of Blue Education, who also offer personal educators, stated that "the process of embracing two identities, or in fact, forming one's identity, is something that must be experienced personally, not designed."
He noted that he had moved from China to the UK at the period of childhood, and had been educated knowing and embodying two backgrounds. He progressed to learn at Cambridge University.
"The idea that a single person can act as a embodiment of UK identity, someone who can possibly impart the characteristics of a UK sophisticate to a 12-month-old child, appears idealistic and impractical," he wrote.
"From my perspective, having a quintessentially British tutor from infancy will will not automatically produce the outcome they want.
"I did not have such a figure, and nevertheless I have been fortunate enough to live several of the opportunities they desire for their son."
He continued: "The fact is, cultural identity should not be imposed from the external environment; it must be chosen, and it must come from within."
Buying Britishness
Naturally, English culture is something the expert thinks can be taught – and sold.
"In my view the fact that the international society views us in this respect is something that we should be cherishing|valuing|appreciating
